Task 3: Changing platforms

                             CHANGING PLATFORMS

• In today's world, adverts cross over a range of platforms -streaming, social media, not just TV.
• Most audiences do not watch TV ads unless it's a big event e.g sporting events.
• Advertising is and remains a key source of revenue for all media. 
• As people stream / on-demand services, advertising has changed. e.g. pre-roll ads which you must watch. 
• Different to pop-ups.

                                                         SYNOPSIS

The advetising is showly shifting towards other sources seeing how television is no longer the go to thing for most people.

• TV commercials are no longon relevant.
• Because of the way people lived in the past they used to be the most efficient tool.
• Today they are the least efficient way of getting information across.
• People mostly fast-forward or record their own shows.
• What can a brand do to get it's message across?

Native advertising is paid content that matches a publication's editorial standards while meeting the audience expectations.
Targeted advertising